However, chances are good that you already own a copy of Microsoft Word, and that software has a host of desktop publishing tools that you can use to produce pages that rival the output of the best layout artist. Microsoft’s own Publisher program is a step down from those applications in both power and price, but not every version of Office includes Publisher, and it costs $140 to purchase separately. But these programs are expensive, and novices require training to use them, factors that render their acquisition difficult to justify for most small businesses.
High-end desktop publishing programs, such as Adobe InDesign and QuarkXPress, feature lots of tools to help designers produce stunning pages.